Adoption Advertising

An effective adoption advertising campaign not only targets and extends your reach to the largest audience, it forms the basis of potential birthmothers first impression. A critical component for a successful adoption is a well thought out and executed adoption advertising plan that reflects in the best possible way who you are. An honest approach to the wonderful and unique person you are is critical for a successful adoption, especially in an open adoption.

A well thought out and executed adoption advertising plan needs to take advantage of the power of technology and the Internet. Using the Internet will allow you to leverage and extend your efforts many times over and over again. But, the Internet isn't your only tool when it comes to building the most effective adoption advertising campaign possible.

Coordinated online and off-line adoption outreach materials and good-old-fashioned word of mouth will help extend the reach and impact of your birthmother search. But keep in mind, even the most technical solutions will not be effective if the essence of who you are is not captured. When you develop your advertising materials, you want to let your personality shine through. This includes interests, hobbies, friends. family and any other important areas. Ideally you want to paint a picture of who you are and allow birthmothers to easily begin forming a connection with you.

So what do you need to create a successful adoption advertising campaign? Below we have highlighted several important action you can take to create a successful advertising campaign.

Google Ads Pay Per Click (PPC):

An absolute must for your adoption search, Google Ads PPC provides targeted advertising of your adoption website to potential birthmothers, agencies, attorneys and those interested in people who want to adopt. You can reach a global audience with Google Ads.

Adoption Profile Hosting:

Hosting your adoption profile is another 'must-have' in your adoption advertising campaign. There are many sites that will host your adoption profile on-line for a small monthly fee and some will even host your profile for free.

Adoption Video:

Adoption Videos on You-Tube are becoming more popular. You can hire a professional to film your adoption video or you can do this yourself. Your Adoption Video will allow a potential birthparent to get a deeper glimpse into you and your family. Also, remember to add your Adoption Video to your website.

Business Cards & Printed Promotional Materials:

Sometimes the simplest forms of marketing are the most effective. During your birthmother search, you should always carry adoption business cards, postcards and printed copies of your Adoption Profile. Don't underestimate the potential success of posting or passing out your contact information and desire to adopt to friends, family, colleagues and people you meet in your day-to-day lives. But remember, we've all seen a crowded bulletin board - make sure your promotional material stands out in an overcrowded sea of information to ensure you get noticed.

Newspaper Ads:

While the Internet has extended peoples reach dramatically, you don't want to forget advertising in targeted local newspapers. Many people have connected with their birthmother through an advertisement in a newspaper. To do this, you will need to draft a short, targeted ad aimed at potential birthmothers. Please note, not all states allow newspaper based adoption advertising.